Eyeworks Opticians

Eyeworks came to us with a challenge – they wanted to know how to attract a younger, diverse, retail savvy audience to their store, but without alienating their existing loyal client base.

With 26 years of successful trading under their belt and a clear vision for growth – the timing was right to do something different. They were ready to embark a journey that would evolve their retail offering, whilst providing their customers with the very best experience.

We helped Eyeworks understand the importance of delivering a strong retail environment and how it could help them attract and engage the next generation of loyal customers. Our solution involved us designing and developing a complete new look for the business, inside and out, as well as creating a company identity and brand.